To improve the quality of life among people throughout Pakistan by increasing access to and use of health products, services and information, particularly in the lower socio-economic population groups.

Green star Social Marketing Pakistan (Guarantee) Limited is a non-profit, non-governmental organisation devoted to improving quality of life among low-income people. Green Star works through the private sector and with the Government of Pakistan, empowering healthier choices and improving access to affordable, high-quality health products and services. Following the Government of Pakistan, Green star is the country's second-largest family planning provider. Having achieved significant progress in building the country's network of private trustworthy family planning service providers, in 2005 Green star launched a broader network of private family healthcare providers under the name Good Life. Green stars Sabz Sitara portfolio has become synonymous with high quality, affordable family planning in Pakistan. The Good Life portfolio addresses a broader spectrum of family health needs including maternal and child health issues such as safe water, nutrition and malaria, and infectious diseases such as HIV and TB.