SPARC acts to promote and protect the rights of the child to empower children within the framework of recognised standards through advocacy, research, awareness-raising, outreach activities, human development and institutional capacity building.

SPARC is an independent non-governmental organisation registered as a society in Pakistan in December 1992 and has been working exclusively on child related issues since then, drawing inspiration from the United Nations Convention on the Rights of the Child. SPARC was established to act as an advocacy group for child rights. From its initial focus on protecting breast feeding against the marketing of baby milks and foods, SPARC expanded its work to include other issues such as child labour, juvenile justice, education and violence against children. SPARC has also from time to time taken up issues that ultimately affect the condition of children in this country. SPARC has been instrumental in introducing the concept of child rights and in raising issues that were previously not part of the national debate. SPARC has found it useful to engage the government to convince it to keep commitments and bring about legislative changes where necessary.